The cover letter is the first document the hiring manager will see in your application. It is particularly important for career starters and career changers, as it provides an opportunity to justify the choice of career path and change of industry. The cover letter can thus be a decisive advantage in your application strategy.
It is important to note that the cover letter should not exceed one A4 page. Your main focus should be on your motivation for the advertised position, relevant soft and hard skills and possible unique characteristics. Avoid unnecessary repetition of information that is already on your resume. Instead, focus on the value you can add to the business.